Rent a workforce of consultants to conduct formative analysis for the second part of implementation of the C’est la Vie challenge – Senegal

Context

CLV is a novel 360° leisure training program run by the African Well being Training Community (RAES). It revolves round a cleaning soap opera centered on reproductive well being and rights, reaching tens of millions of individuals throughout Western Africa. The marketing campaign’s major aim is to supply entry to a broad vary of knowledge to advertise feminine empowerment, and behavioral and social change in relation to sexual and reproductive well being and rights, and gender violence points.

Through the first part (November 2017 to December 2021), CLV content material had been broadcasted on TV, radio, social media, in addition to cell cinemas in villages or college/group golf equipment, CLV targets younger folks aged 15-35 and tackles FP, maternal and little one well being, gender-based violence and ladies empowerment points via participating well being storylines. The combination between fiction and well being messages, using robust fictional characters who embody the matters and the messages, and the manufacturing of extra well being content material to boost debate on-line affect ladies and ladies’ information, angle and motivation to behave on their FP selections. These actions had been carried out in 4 nations (Burkina Faso, Côte d’ivoire, Niger and Senegal) in collaboration with a variety of companions in every nation.

In partnership with the College of California Los Angeles (UCLA), Drexel College, and Université Cheikh Anta Diop (UCAD), RAES created and carried out a blended strategies affect analysis designed to measure adjustments in information, attitudes, behaviors, norms and gender fairness amongst ladies and younger folks uncovered to the CLV marketing campaign. A couple of key outcomes from the analysis are :

• Completely different tales and characters impacted audiences in another way. When it comes to viewers gaining information and altering attitudes, probably the most impactful story was about Emergency Contraception.
• Fb, Instagram and YouTube are robust channels to conduct superior SBC campaigns. For instance, with one put up on Fb, RAES can attain a whole bunch of 1000’s of individuals and generate 1000’s of reactions.CLV has almost 400 000 followers on its Fb web page, 211 000 followers on Youtube and almost 40 000 followers on Instagram. Supported with advertisements, with repetitive messages on time, folks achieve information and alter their perspective on FP and gender points.
• CLV’s present social media platforms are usually reaching extra city, barely older and digitally related populations.
• The Ratanga Golf equipment had been profitable at conducting CLV actions (like debates based mostly on CLV episodes, academic speak on SRHR matters, intergenerational debates between younger folks, their dad and mom and native and spiritual authorities or workshops) in communities. In 2021 almost 50 000 adolescents and younger folks particularly ladies had been reached via 2000 actions. There may be ample alternative to advertise the Ratanga Membership actions to additional strengthen the hyperlink between the net and offline CLV manufacturers, and to additional strengthen service supply referrals.

With these information and key classes realized, RAES developed CLV part II so as to face the problem in accessing high quality data, cultural and spiritual taboos that hinder open discussions with households, lack of amenities that meet younger folks’s expectations. These are the important thing components that specify the difficulties in accessing data and the lack of know-how of younger folks by way of SRH and the weak spot of use of SRH services.

RAES will focus the funding within the digital element of CLV and can cowl 3 West African nations, particularly Burkina Faso, Côte d’Ivoire and Senegal. Digital counseling (DC), direct to shopper (DTC), digital social and habits change (SBC) and social community approaches are important parts to be examined and evaluated underneath our Optimize FP Interventions initiative. C’est La Vie (CLV) Part II funding will conduct effectiveness and implementation analysis (IR) about “if” and “how” digital SBC, social community, DC and DTC interventions work in the true world to deal with social norms and demand-side limitations, and improve entry to high quality FP data, counseling and merchandise use in West Africa. So, this system will contribute to :

• Take a look at effectiveness and scalability of demand interventions: to know how we adapt and scale promising demand-side interventions to drive mCPR, demand and demand glad. Thereby the intervention will give attention to 1) Leveraging greatest practices from mass media to optimize digital media platforms for people, and (2) Harnessing the facility of interpersonal relationships and social networks.
• Construct proof to ship FP DTC/DC at scale: Each DTC and DC maintain promise for growing entry to high quality FP data, counseling, and merchandise via disintermediation of the well being system, and providing a extra user-centered expertise. The truth is RAES will construct DC instruments inside its on-line platforms, probably leveraging current DC instruments within the area. As well as RAES can even discover potential partnerships with firms providing contraceptives DTC. These partnerships can be characterised by CLV producing demand and the DTC firms assembly that demand instantly on-line.

By way of the intention to attach the demand and the providers, CLV part II goals to realize the next two major outcomes :

• PO1. Elevated capacity and motivation of younger folks (particularly women and girls) to behave on selections that help their SRH in Burkina Faso, Cote d’Ivoire and Senegal, supported by digital SBC approaches.
• PO1. Elevated use of counseling, product and repair supply amongst younger folks (particularly women and girls) in Burkina Faso, Cote d’Ivoire and Senegal, supported by DTC and DC integration into the CLV digital ecosystem.

Every of those two major outcomes are related to a set of studying questions that must be addressed via 4 (4) digital campaigns. These questions are offered in particulars beneath:

• Main Consequence 1- [BoW 3.5]: Elevated capacity and motivation to behave on selections that help their SRH amongst younger men and women in Burkina Faso, Cote d’Ivoire and Senegal, supported by digital SBC approaches.

  • 3.5.1 [IMPACT] What are the best digital SBC approaches (social community method, function mannequin or advertising and marketing influencer) or mixes to extend capacity and motivation to behave on selections to help their SRH?
  • 3.5.2 [END USER]: What diversifications to interventions optimize their uptake and effectiveness throughout geographies and segments / populations?

• Main Consequence 2- [BoW 3.3]: Elevated use of counseling, product, and repair supply amongst younger men and women in Burkina Faso, Cote d’Ivoire and Senegal, supported by DTC and DC integration into the CLV digital ecosystem.

  • 3.3.1 [IMPACT] What’s the affect of DC and DTC on contraceptive beliefs, uptake, continuation, high quality, and shopper satisfaction?

• 3.3.2 [END USER] Who makes use of the DC/DTC providers and the way can we mitigate inequities (i.e., throughout age, rural/city, SES, and gender issues together with engagement of males)?

Goal of recruitment

With a purpose to formulate the challenge’s methods and approaches, RAES seeks a workforce of consultants to conduct formative analysis to :

1. accumulate and assessment the secondary sources associated to the 2 major outcomes that exist already within the universities, the institutional departments of the ministries concerned ( well being, youth and ladies) situated within the 3 nations of (thesis, articles, stories, registers and many others.);
2. Determine potential constructive and dangerous destructive unintended penalties associated to the packages carried out in West Africa and the way they had been mitigated;
3. receive updated, correct and related data on:

SRH (content material and providers)

• Information, Wants and Priorities in SRH Content material
• Social norms, traditions, gender limitations, customs, beliefs, that blocked the use and entry of SRH and product and providers.
• Components of tradition and custom in every of the three nations that could possibly be leveraged as alternatives to extend the power and motivation of younger folks (particularly women and girls) to behave on selections that help their SRH supported by digital SBC approaches. Data that might assist perceive cut back misconceptions, improve constructive attitudes, curiosity and use of contraception.
• Data that might assist perceive keep away from gender stereotypes
• Content material priorities with regard to SRH content material wants (based mostly on report template)

Digital SRH Providers

• conduct a mapping of the present DC and DTC providers within the 3 nations and at regional stage so as to know their working modes and the way gender delicate/intentional these providers are (who’re they concentrating on and the way? What extent do they incorporate a give attention to company/selection/empowerment of their approaches)
• Wants and expectations of adolescents, woman/girl and boy/man about using DC and DTC and indications on how greatest to combine these wants into the CLV digital ecosystem to deal with wants. Additionally how these components block using DC and DTC.
• Information of earlier experiences (classes studying and greatest practices) from Africa or around the globe that could possibly be leveraged as alternatives to help the mixing of DC and DTC into the CLV ecosystem to extend using counseling, product and repair supply amongst younger folks (particularly women and girls).

Amplifiers and Stakeholders

• on-line engagement (platforms, limitations, alternatives, methods)
• Data that might assist perceive the place to broadcast and promote CLV content material (web sites, social media, on-line present) to extend the provision of correct data among the many goal populations in every nation and at regional stage. Potential on-line and offline communities to know how social media and different efforts can speed up diffusion.
• Potential allies (organizations, already current golf equipment, teams of activists, initiatives, and many others.) at native and regional stage to take part in, amplify and mobilize round native strategic communication plans (e.g Ratanga Golf equipment)
• Key private and non-private actors instantly concerned within the SRH at nationwide and regional stage (e.g OPCU’s community of companions), to proceed strengthening these relationships to keep away from duplication and fragmentation.
• Key stakeholders that affect younger adolescents’ entry to or understanding of SRH, household planning, DC and DTC (dad and mom, guardians, educators, and many others.).
• Influencers (motivators, social networks)
• The mapping of a very powerful Social community and the SRH matters that they talk about and the content material they use to animate debate
• The mapping of people that may be thought-about as a task mannequin who’re already doing the specified habits (performing as constructive deviants) in accordance with the SRH matters
• The mapping of Celebrities and/or social media advertising and marketing influencers to advertise the specified habits change particularly those that are strongly concerned and dedicated to SRHR points, to the reason for youth and ladies in West Africa

e. Determine, accumulate information on, and analyze related socio-demographic traits that needs to be captured to make sure this system is equitable

Scope of labor

The intervention can be carried out within the 3 challenge areas particularly Burkina Faso, Côte d’Ivoire and Senegal in each rural and concrete areas based mostly on the discovering of context assessment.

Collaboration

RAES can be obtainable to help the workforce of consultants to implement this analysis. RAES will:

• share obtainable documentation on CLV challenge and former researches
• arrange common conferences with the contractor to comply with up the analysis progress
• validate the deliverables on time

The workforce of consultants will :

• Take part in common technical conferences and workshops organized by RAES for the analysis follow-up ,together with, however not restricted to, synthesis periods following analysis within the area.
• Coordinate with the RAES to validate the implementation devices, each qualitative and quantitative.
• Coordinate with the RAES on progress towards agreed goals and deliverables.
• Share the documentation of the secondary information sources

Report’s presentation

RAES will validate the ultimate analysis report template. The report needs to be organized round these 4 key sections:

Viewers and well being matters:

• Definition of the target market (disaggregated by area, gender, age and socioeconomic traits if attainable and when it’s protected for contributors)
• Definition and prioritization of the 4 points associated to SRH that needs to be coated throughout the course within the 4 campaigns (in accordance with the pursuits, and most related recognized wants, of the target market) launched by the CLV ecosystem.
• Company and social norms to deal with and kind of change anticipated within the target market for every of the 4 SRH points in addition to indicators to measure the change associated to company, social norms and SRH theme
• Cultural, social and financial hyperlinks and alternatives to inspire change at particular person and collective ranges.
• Definition of influential audiences (those that affect the primary viewers, whether or not on the family, group or division stage)
• Definition of the conduct to be handled and the kind of change anticipated throughout the secondary listening to.

Understanding of digital SBCC:

• Record of social networks, seen native web sites, primarily utilized by goal audiences, and most well-liked actions by community. .
• Record of conventional networks are the preferred with goal audiences.
• Typology of On-line providers (DC/DTC):
• Definition of the profile of goal audiences who use Digital Counseling (DC) and Direct to Shopper (DTC)
• Obstacles and benefits perceived by the goal audiences of DC and DTC.
• Perceptions of goal and influential audiences on Ratanga Golf equipment (for audiences who’ve already participated in mentioned areas).
• Potential dangerous unintended penalties of the DC and DTC and mitigate them

Promotion of the online ecosystem and well being messages:

• Necessary influencers for goal audiences (public figures).
• Suggestions about coaching wants of influencer
• Proposal of alliances and strategic connections and the function that every of the members recognized within the goal inhabitants ought to play in habits change.

Profile required

• Bachelor’s diploma in social sciences or communication
• Grasp/PhD coaching in communication for change, communication for improvement, social advertising and marketing, public well being, psychology.
• Expertise conducting analysis associated to gender points ideally round SRHR however not essentially. Expertise can embody conducting gender evaluation, figuring out gender gaps and techniques to deal with them, implementing gender-sensitive analysis methodologies, and importantly quant and qual measurement strategies associated to gender equality and empowerment/company.
• In-depth literary information in relation to qualitative and quantitative analysis methodologies. A plus whether it is linked to youth SRH in West Africa (Burkina Faso, Côte d’Ivoire and Senegal).
• Expertise in information evaluation utilizing completely different theoretical ideas on habits change.
• Expertise within the use and administration of acceptable software program for the seize and processing of quantitative and qualitative information.
• Expertise within the preparation and design of analysis protocols.
• Expertise main and/or digitally implementing qualitative and quantitative analysis.
• Capacity to combine/articulate teamwork with NGOs, authorities establishments, universities and different key gamers in Burkina Faso, Côte d’Ivoire and Senegal.
• Management within the improvement and animation of areas for the implementation of communication instruments, strategies and processes to conduct qualitative and quantitative analysis with numerous inhabitants profiles (adolescents, younger folks and adults).

Choice standards

The workforce of advisor can be chosen in accordance these standards:

• Expertise in information evaluation utilizing completely different theoretical ideas on habits change.
• Expertise within the use and administration of acceptable software program for the seize and processing of quantitative and qualitative information.
• Expertise within the preparation and design of analysis protocols.
• Expertise main and/or digitally implementing qualitative and quantitative analysis.
• Capacity to combine/articulate teamwork with NGOs, authorities establishments, universities and different key gamers in Burkina Faso, Côte d’Ivoire and Senegal.
• Management within the improvement and animation of areas for the implementation of communication instruments, strategies and processes to conduct qualitative and quantitative analysis with numerous inhabitants profiles (adolescents, younger folks and adults).